Land Rover is proud to be presenting at the 85th anniversary of the renowned Geneva International Motor Show. For the fortnight of March 3rd to 15th, the celebrated Palexpo convention centre will host this key event in the automotive calendar. In 2014 Land Rover launched the ground-breaking Evoque Autobiography Dynamic at Geneva, and this year promises to be even more exiting. Join us online to follow all the action and get the breaking news as it happens.
GENEVA MOTOR SHOW
Dates 3rd - 15th March 2015
Palexpo Le Grand-Saconnex, Geneva, CH-1218 Switzerland
The new Land Rover Discovery Sport made a uniquely British debut ahead of the 2014 Paris Motor Show.
A pair of Discovery Sport vehicles performed a dramatic debut demonstrating Land Rover capability aboard a giant barge on the River Seine to mark the arrival of the new premium compact SUV.
Fresh from the runways of Paris Fashion Week, Rosie Huntington-Whiteley made a surprise appearance on Land Rover's own floating catwalk. Experiencing the new Land Rover's premium interior design and dynamic capability first hand, the British supermodel and actress played a starring role in the unveil, causing a media frenzy as she posed next to the Discovery Sport and a pair of 4.5-metre Union Jack patterned Wellington boots.
The 2014 Geneva motor show showcased Jaguar Land Rover’s design leadership to 700,000 visitors over two weeks.
With a main focus on customer engagement through 40 interactive touch screens and a dynamic vehicle display; consumers all over the world were able to access more information than ever before about the products and brands.
The event illustrated Jaguar Land Rover’s commitment to innovation with:
- World’s highest ever resolution LED screen
- 85% aluminium construction
- World first magnetic flooring system
The stand also boasted engaging vehicle displays created by the award winning team behind the awe-inspiring Olympic Opening Ceremony in London.
The Giant’s Causeway was Land Rover’s main feature, which used 30 tonnes of water and no few than 48 hydraulic rams to create a truly immersive experience.
RANGE ROVER EVOQUE AUTOBIOGRAPHY DYNAMIC
Land Rover unveiled the most performance-focused derivative to the acclaimed Range Rover Evoque line-up for 2015: the more powerful and agile Autobiography Dynamic.
“The introduction of the new range-topping Autobiography Dynamic together with Land Rover InControl™ Apps, take the Range Rover Evoque’s core strengths a step further, bringing increased levels of dynamic ability, desirability, luxury and connectivity to the already successful line-up.”
Murray Dietsch, Director of Land Rover Programmes
LAND ROVER TO INTRODUCE NEW OPTION PACKS FOR DEFENDER
The 2014 Geneva Motor Show saw the launch of two new distinctive option packs – the ‘Black Pack’ and ‘Silver Pack’ – for the iconic Land Rover Defender.
Defender also benefited from a suite of optional features including a new aluminum finish to the vehicle’s side runners, contrast finish leather seats, privacy glass, and for the first time, an ebony Alston headliner, which brings a touch of luxury and prestige to the rugged legend.
A chauffeur-driven 14MY Range Rover Evoque was a suitably stylish way for some of Land Rover's famous European brand ambassadors to arrive at the Frankfurt motor show, but the VIP guests were in for a more dramatic journey from the airport than they ever expected.
What the passengers didn't know was that this was all part of a plan to demonstrate just a little of the Evoque's genuine all-terrain capabilities. Their route featured a series of hazards no ordinary limousine or taxi could contemplate: side inclines, steep gradients, loose surfaces and even a pyramid of pallets were among the challenges the Evoque took in its stride
Range Rover Evoque matches world-acclaimed design with the kind of all-terrain performance that is at the heart of every Land Rover.
The updated Evoque features the ZF-9HP automatic transmission is among the world’s first 9-speed units fitted to a passenger car. With a wide spread of ratios and improved efficiency, the new transmission delivers improved economy, reduced emissions, enhanced performance and greater comfort.
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